We will focus on 2026 being our best year yet, taking action that others won’t to experience what others can’t. We Simply Do The Work! I am proud of our business community sharing their experiences and success stories. Appreciative of the WSB Financial Literacy Group inspiring all. More to come soon. Grateful, Thankful, Blessed.
Read small business owners’ experiences below:
“Such an amazing mentor. Five years strong with valuable information and support. someone you would love to have in your corner. Come looking for truth, inspiration, and encouragement, and leave with the right guidance to success 
.”
-Waneke Keida
“Behind every successful business is a leader who understands strategy, structure, and service.
Eddie Soto , CEO & Founder of NEW NORM BIZ INC., has helped entrepreneurs in our community turn ideas into sustainable, compliant, and profitable businesses—while keeping community impact at the core.
From business formation and corporate advisory to entrepreneurial coaching, Eddie doesn’t just help you build a business—he helps you build a legacy that gives back.
If you’re ready to grow smarter, scale stronger, and create impact beyond profit, this is the guidance your business needs.
Build right.
Give back.
Lead the New Norm “-Anahí Lobo
