About Us

New Norm Biz INC (NNB) serves all global startups, students, inventors, entrepreneurs, and business owners. Over the last 21 years, NNB has conducted over 5,000 counseling sessions through Illinois based approved programs and assisted with over 450 business launches in Lake County.

New Norm Biz is providing local small businesses bilingual, one-on-one counseling. They are well-known by local businesses in the community as a resource, delivering business-centric workshops, seminars, trainings, and classes. New Norm Biz Inc. brings 21 years of business tutoring experience and is highly trained in business mentorship best practices. As CEO of NNB, Eddie Soto brings Certified Business Development Advisor (CBDA) credentials issued by the Illinois Entrepreneurship and Small Business Growth Association (IESBGA) and recognized by the SBA / DCEO / HUD / SBDC / ITC / CLC programs. 

Testimonials

A woman in pink shirt standing next to a building.

Keisha Stoute

Founder, Stoute Communications, LLC

“Eddie offered excellent consulting services during the early development of my business. I have worked with him since 2017 and would recommend his services to anyone who is serious about starting a business. He is passionate about helping enterpreneurs and coaching them with the necessary tools for success.”

A man in a suit and tie smiling for the camera.

Philip Alper

Wardrobe Consultant at  Men’s Wearhouse

“Eddie shows great expertise in the field of marketing, social media. His is a highly recommended company to get full service to increase your business and as an individual. I highly recommend this company.”